It’s no surprise that content marketing is evolving fast. Here's what you should do to get started...
Content-marketing-centered businesses were deeply affected by Facebook’s News Feed algorithm changes, which quickly decreased organic reach.
Publishers reported up to a 57 percent decrease in referral traffic from Facebook.
These unexpected changes indicate that brands and businesses need to be increasingly focused on their own audience reach and retention moving forward.
Now is the time adopt new technology. To help you get started, I’d like to share seven of my favorite tools that will turbocharge your content marketing strategy starting today.
Buffer is the way you should be posting your content to social media. It’s like the Swiss Army Knife of social media and can instantly help with systematizing your social media syndication efforts.
Buffer gives you the power to connect all of your social media profiles into one central location. From there you can schedule content to all of your social media assets with just a couple clicks. What I like the most about Buffer their proprietary analytics, which helps you publish content to your audience at just the right time.
Using Buffer to systematize your social media marketing saves time and eliminates any headaches from juggling more than one social media profile. This gives you more time to focus on creating engaging content, and less time scheduling it.
Formally known as “SumoMe” – Sumo.com offers an entire suite of solutions that will help you grow your audience and improve the reach of your content.
Most notably, Sumo offers a list-building tool with an exit intent feature you can use to track a user’s mouse movement to identify when that user intends to leave your website. This can be used to trigger a pop-up message with an email opt-in form or a special offer.
Brands can increase conversion rates on any page with full-screen calls to action that slide down from the top of the browser after a page has loaded, which can encourage email opt-ins and promote the your most recent blog post or product.
Additionally, Sumo provides of the best responsive share-button solutions I’ve ever seen that will complement your website. They also come with helpful analytics and A/B testing for your share-button placements. These features will help you maximize your on-page social engagement.
Using Sumo tools can help increase the frequency with which your content gets shared across the Internet. Having more shares and more email opt-ins is always good for business.
Almighty.Press is a content-discovery tool that goes far beyond measuring basic engagement metrics such as likes, tweets and share counts that you would get from a tool like Buzzsumo.
This intuitive platform will connect you with a real-time news feed of trending content from around the globe that can be filtered on the fly.
The virality of the content is measured using their proprietary algorithm. This gives you the power to track trending content before it reaches the masses and becomes saturated. The end result is talking about viral content topics before your competition can catch up.
#4: Ninja Outreach
Ninja Outreach makes finding influencers a walk in the park. All you have to do is enter a keyword to quickly identify thousands of business leads, social media influencers and niche bloggers you can contact to help grow your business. Currently, they have full contact details for over 25 million influencers.
Ninja Outreach also provides a platform to locate, contact and manage influencers. With this data, you can select a pool of influencers and customize their outreach email templates directly from their dashboard.
Using Ninja Outreach to find key influencers will save you a massive amount of time and establish connections with people who can help you significantly grow your business.
Email is still one of the most effective ways to build customer relationships. Drip’s platform gives you the power to integrate with almost any website platform.
Drip makes it easy to create segmented email funnels that can be A/B tested right down to the last detail, allowing you insights into what is working and what isn’t.
Use Drip in parallel with Sumo to create winning email capture forms that are complemented by perfectly timed emails for maximum engagement with your audience.
OneSignal is a handy service for sending notifications to desktop computers, mobile devices and applications.
Any content marketer will know the pain of engagement from the ever-increasing changes with Facebook’s News Feed algorithm. In today’s fast-moving world, it’s wise to not have all your eggs in a single basket.
Finding new and reliable ways to quickly reach your audience is one of the most important parts of a content marketer’s role.
OneSignal provides an intuitive desktop and in-app notification system that reaches 100 percent of your subscribers by notifying them directly via their phone or web browser.
Developing relationships with media contacts is a very important. This is where Pitchbox comes in.
Pitchbox automates the outreach grunt work so you can focus on what you do best — creating real, person-to-person connections with the people you want to reach.
It handles all aspects from the prospecting to the emailing to the tracking and managing the workflow.
After PitchBox sends an initial pitch, if someone doesn’t respond, their SaaS software will send a follow-up email based on a timed schedule.
You can craft your own emails (both initial and follow-up) so that the message still sounds personal.
If you’re also a Moz user, you can integrate Moz within Pitchbox, allowing you to filter your search results based on domain authority.